Kent Homes Real Estate Web Portal - Privacy Policy (Builder/Seller)

1. Introduction

Kent Homes ("we," "us," or "our") is committed to protecting the privacy of users ("you" or "users") of our real estate web portal (the "Portal"). This Privacy Policy outlines how we collect, use, disclose, and safeguard your personal information. As we are a builder and seller of our own properties, we have a direct relationship with you and may collect more detailed information than a typical real estate portal. By accessing or using the Portal, and by engaging with us in the purchase of our properties, you agree to the terms of this Privacy Policy.

2. Information We Collect

We may collect the following types of information:

• Personal Information:1

  • Contact information (name, email address, phone number,2 physical address).
  • Account information (username, password).
  • Financial information (pre-approval letters, mortgage details, payment information).
  • Property preferences (location, price range, property type, specific features).
  • Information provided during inquiries, property viewings, and transactions.
  • Identification documents (driver's license, passport, etc.).
  • Information provided during construction or customization phases.
  • Any other information you voluntarily provide to us.
• Non-Personal Information:
  • Browser type and version.
  • Operating system.
  • IP address.
  • Pages visited on the Portal.
  • Time and date of visits.
  • Cookies and similar tracking technologies.

3. How We Use Your Information

We may use your information for the following purposes:

• To provide3 and maintain the Portal.
• To facilitate the sale of our properties.
• To manage construction and customization processes.
• To process financial transactions related to property purchases.
• To personalize your experience and provide tailored property listings.
• To communicate with you regarding inquiries, property updates, construction progress, and promotions.
• To provide customer support and address your concerns.
• To analyze Portal usage and improve our services.
• To detect, prevent, and address technical issues.
• To comply with legal obligations, including real estate transaction laws.
• To send you marketing emails that you can opt out of at any time.

4. Disclosure of Your Information

We may disclose your information to:

• Service Providers: Third-party vendors who assist us in operating the Portal, providing our services, and managing construction (e.g., hosting, analytics, marketing, construction subcontractors, financial institutions).
• Legal Authorities: When required by law or to protect our rights, including compliance with real estate regulations.
• Financial Institutions: To process mortgage applications and related transactions.
• Title Companies and Legal Professionals: To facilitate property closings.
• Business Transfers: In connection with a merger, acquisition, or sale of assets.
• With your consent: For any other purpose disclosed to you.

5. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience on the Portal.4 You can control cookies through your browser settings, but disabling cookies may limit certain functionalities.

6. Data Security

We implement robust security measures to protect your information from unauthorized access, use, or disclosure.5 However, no method of transmission over the internet or electronic storage is completely secure.6

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy7 Policy and to comply with legal obligations, including8 real estate transaction record-keeping requirements.

8. Your Rights

You have the following rights:

• Access: You can request access to the personal information we hold about you.
• Correction: You can request9 to correct any inaccurate or incomplete personal information.
• Deletion: You can request10 to delete your personal information, subject to legal obligations related to real estate transactions.
• Opt-Out: You can opt-out of receiving marketing communications.
• Data Portability: You can request to receive your personal information in a structured, commonly used, and machine-readable format.

To exercise these rights, please contact us11 at the contact information provided12 below.

9. Children's Privacy

The Portal is not intended for children under the age of 13. We do not knowingly collect personal information from children under 13. If you believe we have collected13 information from a child under 13, please contact us14 immediately.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any changes by posting the new Privacy15 Policy on this page. You are advised to review this Privacy Policy periodically for any changes.

11. Contact Us

If you have any questions or concerns about this Privacy Policy, please contact16 us at:

Kent Homes

Westhill Mall

0547612398

[email protected]

Effective Date: 30th March 2025